Experimental

To explore and evaluate innovative signage solutions that enhance wayfinding, engagement, and accessibility in public or semi-public spaces through experimental design, materials, interactivity, or placement strategies.

1. Discovery & Insights

We begin by understanding your space, audience, and goals.

• Site walkthroughs and user journey mapping
• Stakeholder interviews and accessibility review
• Trend research on experimental signage

Outcome: Clear definition of challenges and opportunities.

2. Concept Ideation

Together, we explore creative directions that push boundaries.

• Mood boards, sketches, and interactive concepts
• Focus on innovation: materials, motion, technology, or storytelling
• Collaborative feedback sessions

Outcome: Shortlist of bold, high-potential signage ideas.

3. Prototype Development

We bring ideas to life with working mockups and models.

• Fabrication of prototypes (physical or digital)
• Testing diverse materials, formats, and technologies
• Safety and compliance checks

Outcome: Fully functional experimental signage prototypes.

4. Live Testing & Engagement

Prototypes are installed for real-world testing and user feedback.

• Temporary installation in chosen environments
• Observational studies, user testing, and data collection
• Iterative refinements based on performance

Outcome: Proven designs with real user insight.

5. Evaluation & Strategy

We assess what worked and chart the path forward.

• Performance metrics and user response analysis
• Recommendations for implementation or next-phase experiments
• Optional final concept refinement

Outcome: Strategic report and actionable roadmap.

You’ll have more than just signage—you’ll have a dynamic, tested system for communication that resonates with your audience and sets your space apart. Our experimental approach ensures every design decision is backed by real-world insight, user interaction, and strategic thinking.

What you'll walk away with:

• Custom-designed signage prototypes that blend innovation with function
• User-tested solutions that enhance navigation, engagement, or storytelling
• Data-driven insights on how your audience responds to different materials, placements, and formats
• A final report and roadmap detailing what worked, why it matters, and how to move forward with implementation or scaling
• A bold, differentiated identity for your space—whether cultural, commercial, or civic

We don't just install signs—we create experiences that shape how people connect with places. If you're ready to transform the way visitors see, move, and feel in your environment, let's explore what's possible—together.